Amazon Announces Bedrock
The easiest way to build and scale generative AI applications with foundation models (FMs)
I actually think Amazon’s Bedrock announcement is pretty major.
Amazon Bedrock provides you the flexibility to choose from a wide range of FMs built by leading AI startups and Amazon so you can find the model that is best suited for what you are trying to get done.
Create new pieces of original content, such as short stories, essays, social media posts, and web page copy.
Build conversational interfaces such as chatbots and virtual assistants to enhance the user experience for your customers.
Search, find, and synthesize information to answer questions from a large corpus of data.
Get a summary of textual content such as articles, blog posts, books, and documents, to get the gist without having to read the full content.
Create realistic and artistic images of various subjects, environments, and scenes from language prompts.
Help customers find what they’re looking for with more relevant and contextual product recommendations than word matching.
So what’s going on here?
Generative A.I. is a Battle in the Cloud
If Microsoft got OpenAI and Google has Anthropic, who does Amazon have?
While Stability AI is a likely candidate in the future, for now it would seem that instead of partnering with some up-and-coming AI startup, Amazon is opening the floodgates for more AI integration on its cloud web service platform.
Amazon is also offering free access to its CodeWhisperer in an attempt to take on GitHub Copilot. Amazon is making its AI-powered coding assistant free for individual developers, undercutting the $10 per month pricing of its Microsoft-made rival. The rivalry between AWS and Azure is getting hot under the umbrella of Generative A.I. it would seem, even as Google has struggled to keep up with OpenAI in a credible way in recent months in early 2023.
Generative A.I. in this climate feels like a relentless, untamed wilderness, AI’s enigmatic potential stretches to infinity, but in reality is likely a bubble before a storm of a recession, but don’t tell the people competing in the Cloud.
Bedrock is Amazon’s most forceful play yet for the generative AI market, which could be worth close to $110 billion by 2030, according to estimates from Grand View Research.
Amazon CEO Andy Jassy says ‘really good’ A.I. models take ‘billions of dollars’ to train
Cloud leaders are using the hype around Generative A.I. startups to try to turn the tides in their favor, just like we are seeing with search Advertising and will see with other kinds of advertising.
Through Bedrock, clients can use language models from Amazon and startups AI21 and Anthropic, as well as Stability AI’s model for turning text into images. Amazon already appears to have big name clients and customers. Amazon said Pegasystems, Deloitte and Accenture and are among the companies looking forward to using Bedrock.
Cloud growth is slowing down in reality just like the Advertising slowdown, and A.I. hype is the shield of choice these days in the world of business.
Let’s go into some more detail:
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